We begin by getting an understanding of who the event user is, the demographic, gender and geo status. Understanding this helps us speak to users in their language. This will insure we reach the goals of the client, sponsors and users alike. Working hand in hand with the event producers, we can seamlessly integrate a fun custom social experience for all event attendees and the millions of others listening around the world. An effective strategy is derived from an understanding of objectives, the context of your domain and those who interact with it. Based on these facts we develop a thorough strategy that effectively achieves our clients goals.
It is important to engage with your customers. Live social engagement improves the customer's overall event experience and customers who engage with a brands online report spending 20% to 40% more on that brand, or on that company's products.
By measuring your live event audience-centric social media metrics, you can develop the right social strategy that can turn fans into loyal advocates, increase customer interactions and significantly improve future marketing performances.