We begin by getting an understanding of who the event user is, the demographic, gender and geo status. Understanding this helps us speak to users in their language. This will insure we reach the goals of the client, sponsors and users alike. Working hand in hand with the event producers, we can seamlessly integrate a fun custom social experience for all event attendees and the millions of others listening around the world. An effective strategy is derived from an understanding of objectives, the context of your domain and those who interact with it. Based on these facts we develop a thorough strategy that effectively achieves our clients goals.

Fun fact: The TED Conference Event Facebook Page has over 1,8M likes, making it one of the biggest Facebook pages in events.

It is important to engage with your customers. Live social engagement improves the customer's overall event experience and customers who engage with a brands online report spending 20% to 40% more on that brand, or on that company's products.

Fun fact: Super Bowl XLVI was the most tweeted live event ever with 12,223 Tweets per Second (TPS). The Japanese series “Castle in the Sky” is leading the ranking with 25,088 TPS. Events have still a long way to go.

By measuring your live event audience-centric social media metrics, you can develop the right social strategy that can turn fans into loyal advocates, increase customer interactions and significantly improve future marketing performances.
Fun fact: The #Oscars2014 19.1 million Tweets were viewed 3.3 billion times worldwide within a 48-hour window, from 5 p.m. ET on Sunday (March 2) to 5 p.m. ET on Tuesday (March 4). - Twitter